Celebrities, news anchors and models freaking out over the latest high-def technology and the switch from analog to digital transmission is definitely not news to us. HD cameras can see up to 6 times the human eye and magnify EVERY single flaw on your face – fine lines, wrinkles, shine, pimples, facial hair and even mismatched foundation. They also tend to pump up certain colors like red and blue which can flatten skintone. Talk about SCARY!
To counter this unforgiving technology, a new generation of products, HD makeup, was invented. I sat down with Emmy Award Winning Makeup Artist Kevin James Bennett to get the low down on HD makeup.
HD foundations provide a full yet coverage that is needed for television and photography. The finish is neither matte nor glowy and true to color. They also contain light-reflecting particles that reflect instead of absorb light to blur away fine lines and imperfections so skin looks completely flawless.
According to Bennett, “HD makeup is a great alternative for airbrush makeup”. While airbrushing is quick, it is not as precise as HD makeup, which can be applied by hand. Plus airbrushing may not be suitable for everyone. Not only does it require a set of equipment which can be quite expensive, you need open space to apply it, which is not always the case, especially in crammed movie trailers on the set.
HD makeup, on the other hand, is great for the general public. “Hey if it it looks great on cameras that can magnify everything, why not in person?” said Bennett. HD makeup is easy to use for everyday woman to create that flawless look they see on screen and perfect for brides.
So what are some of the brands that carry HD makeup? Let us find out!
I recently bought the Make Up For Ever HD Invisible Cover Foundation and I am telling you this stuff *rocks*! I will update with a review shortly so stay tuned!