Runway Beauty

Runway Beauty: Sultry Plums at Cushnie et Ochs Fall 2010

February 13, 2010

At the Cushnie et Ochs Fall 2010 show, the look is all about a sultry smoky eye in plum and reddish brown with a dash of shimmer in the inner eye and nude lips. This is definitely one of my favorite looks so far and I can’t wait to do my very own version of it! In the mean time, read on to find out what makeup artist Sarah Tanno from MAC used to create the look.

According to Stylelist, lead artist Tanno gave models an “elegantly disheveled” look to compliment the edgy, textured clothes that Cushnie et Ochs sent down the runway. Eyes took center stage, shadowed in strong shades of purple and reddish-brown hues, while the brow was extended and lips were left nude. “It’s edgy and tough but still feminine,” said Tanno. “She’s not high-maintenance but medium-maintenance.”

Get The Look
For eyes, Tanno tapped MAC’s Cream Color Base on lids and applied a violet pigment on the outer corner of the eye. Next, she brushed MAC’s Brown Script Eye Shadow on lid and under eyeline before sweeping lashes with MAC Studio Fix Lash. For cheeks, she mixed MAC Silver Dusk and Fix Plus before pressing onto the apples. The ladies’ lips were left nude, and skin received a wet look with MAC Strobe Cream and Face and Body Foundation.

Images: ImaxTree.

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  • Reply jen February 14, 2010 at 10:01 pm

    I love this look! I find those colors hard to use on dark brown eyes though 🙁
    Would love to see your take on it…unless its with color contacts lol

  • Reply pam February 15, 2010 at 5:51 pm

    oooo i like this too but how can you wear it without looking bruised in the eye?

  • Reply Phyllis February 15, 2010 at 6:40 pm

    Jen and Pam,

    Reddish hues can be tricky to wear around the eyes but it can work. You just have to pick the right colors and go heavy on the mascara and liner to avoid looking bruised. I will do a similar face this week =)

  • Reply Petra February 16, 2010 at 8:05 am

    Gorgeous! I’m a total sucker for these reddish brown hues – so so flattering on brown and hazel eyes.

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