Rimmel The Max Volume Flash Mascara Review

The Max Volume Flash Mascara is Rimmel’s latest addition to its Volume Flash range. Although the super cute hot pink tube was the reason that sucked me in (Rimmel always makes the prettiest packaging and I can never resist!), this baby is so much more than just a pretty tube!

The mascara comes in two shades, Black and Extreme Black. I have the latter and like all Rimmel mascaras, it makes my lashes sooty black with just one to two coats. The quick setting Lash Expand formula has a slightly thicker consistency and it claims to deliver up to fourteen times more volume so lashes go from skinny to fat in ten seconds flat. While it does not do much for length – so typical of volumizing mascaras – it does plump up my lashes very nicely without clumping or leaving my lashes looking brittle.

The brush is semi-big and about the same size as most volumizing mascaras. It works perfect for my top lashes but I have to be extra careful with it on tiny lower lashes.

I never have a problem with Rimmel mascaras smudging or flaking and this one is no different. It wears very well on both my top and bottom lashes and holds up a curl all day. Rimmel definitely makes some of the best drugstore mascaras around!

The Max Volume Flash Mascara is now available at all drugstores nationwide for around $7.

Disclosure: The product in this review was purchased by us. Please see our Disclosure for more information on our posting policy.

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE, Glamour.com, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.


  1. i was suckered in by the pink packaging too! i haven’t opened mine up yet since im trying to finish up my lash stiletto mascara, but im glad to hear it didnt disappoint :) you should post up pics with the mascara on your lashes!

  2. I will be on the look out for this the next time I go to the drug store. I love Lily Cole’s look with the pink eyeshadow, black liner and faux lashes! Very cute.

  3. I like Lash Blast coupled with the Colossal Volum’express.
    Each of them on their own aren’t spectacular (Lash Blast is very natural-pretty, and Colossal is just…clumpy)…but together I find them awesome.

    I’d love to try this and see if it does the job better.

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