Runway Beauty: Luminous Skin at Mara Hoffman S/S 2014

At Mara Hoffman Spring/Summer 2014, the beauty look was all about luminous, sun-kissed skin and a fun nail look.

Mara Hoffman S/S 2014 runway beauty

Working for Maybelline New York, makeup artist Alice Lane was inspired about the idea behind the designer’s collection radiating an inner glow from the inside out.

Models skin’ were first evened out with Fit Me! Foundation, applied liberally with a brush, then warmed up with a shade darker than their natural skin tone. For a sun-kissed, bronzed effect without using bronzer, Dream Bouncy Blush in Candy Coral was applied high on the cheeks then pulled down, and applied to the forehead, nose and other areas where the sun would hit the face.

The eyes were given a soft, luminous wash of color with Color Tattoo Pure Pigments in Buff & Tuff on the lid and Color Tattoo Pure Pigments in Pink Rebel along the lower lash line.

The lips were painted with the new Color Elixir that I showed you on my Instagram in Celestial Coral with a touch of Color Tattoo Pure Pigments in Buff & Tuff on the cupid’s bow.

Finally, manicurist Honey applied Color Show in Born With It as a base, then added in delicate stripes fanning out from the base of the nail using a brush with Color Show in Orange Fix.

Mara Hoffman S/S 2014 nail look

Mara Hoffman S/S 2014 backstage makeup by Maybelline
Mara Hoffman S/S 2014 facechart by Maybelline

Images: Courtesy of Maybelline.

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE,, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.


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