Runway Makeup: BCBG Max Azria Fall 2012

Similar to the look spotted last season, BCBG Max Azria A/W 2012 is all about “healthy, fresh and effortless – something you might see on the modern girl walking down the street”. See how Maybelline New York Global Makeup Artist Charlotte Willer created the look after the jump!

Graphic eye makeup by Maybelline on BCBG Max Azria Fall 2012 runway

Using her fingers, Charlotte massaged Fit Me! Foundation into the face before dusting Fit Me! Powder over the skin. For a natural, understated flush, Charlotte blended Dream Bouncy Blush in Coffee Blush into the apples of the cheeks.

The eyes were the focal point of the look and to achieve a graphic-inspired line, Charlotte extended two straight brush strokes across the eyelid using Eye Studio Lasting Drama Gel Eyeliner in Blackest Black. The first line was drawn from the inner corner to the center of the eye and the second starting at the center to just beyond the outer corner of each eye.

The brows were kept well-groomed with Eye Studio Master Shape Brow Pencil applied in subtle swift strokes.

In keeping with the overall “naturally pretty” vibe of the look, Charlotte opted for a clean, moisturized lip with Baby Lips SPF 20 Moisturizing Lip Balm in Quenched.

BCBG Max Azria Fall 2012 backstage makeup

Images: Courtesy of Maybelline.

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE,, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.


  1. I see! Thanks Phyllis. It’s too bad they couldn’t work with her eye shape. I guess they could have put the line above her crease. I have to say it looks fabulous on the other model, though. Thanks for all these Asian beauty posts. I really enjoy them for inspiration!

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