Runway Beauty: BCBG Max Azria S/S 2012 Hair and Makeup

Fresh makeup paired with slicked back hair was the key to balance out the ethnic tribal prints and color-blocking at BCBG Max Azria S/S 2012.

BCBG Max Azria S/S 2012 Runway Beauty

Maybelline New York Global Makeup Artist Charlotte Willer created “fresh, radiant skin with a touch of lip balm to the eyelids for a healthy glow”.

Fit Me! Foundation – applied with fingers all over the face and neck
Fit Me! Powder – applied with a light hand, focusing only on the T-zone area and stopping short of a visibly matte effect
Fit Me! Blush in Medium Coral and Deep Plum – applied sporadically around the face to create a naturally flushed look, “as if she’s just come in from a long run.”
Baby Lips Lip Balm in Quenched – applied on models’ lips, letting their natural lip color show through. Also on models’ eyelids for a subtle sheen for an interesting accent to this otherwise clean look.

BCBG Max Azria S/S 2012 Backstage

As for the hair, the inspiration came from Bond girl, Barbara Bach, in movie “The Spy Who Loved Me”. Hairstylist Neil Moodie for Bumble and Bumble wanted to recreate the scene where Bach comes out of the water with hair that is pulled back, slick yet sexy.

BCBG Max Azria S/S 2012 Hair

He started off by prepping models’ hair with Bumble and Bumble Prep and Thickening Sprays and drying hair naturally with a diffuser. Then, he applied Bumble and Bumble Gel from the front section to the crown and combed through with a wide tooth comb to give the effect as if it was done with fingers. For the beachy waves in the back, Moodie used a large barrel curling iron before setting with Bumble and Bumble Shine Spray for a slight dewy finish.

See the collection from the runway right below!

Photos: Courtesy of Maybelline and Stylelist.

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE,, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.


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