Product Launches

MAC Pro LongWear Collection Product Information

September 21, 2010

MAC’s latest Pro LongWear Collection features a new Lipcreme, Foundation and Concealer – all in a super longwear formula to keep your lips and face looking fresh for as long as possible.

US Launch Date: September 16th

Pro Longwear Lipcreme ($16)
Lightweight texture, creamy finish and comfortable longwear combine in this has-it-all pro-class lip colour. Slick in use, applies without need of a top coat- and still lasts up to 12 hours. Won’t feather or transfer, and the colour stays true. Helps lips stay soft and hydrated.

* Made To Last – Deep plumy brown (Frost)
* Till Tomorrow – Greyed mauvy brown (Cream)
* Sweet Ever After – Copper (Frost)
* Faithfully Yours – Blackened dirty purple (Cream)
* Goes and Goes – Blue violet (Cream)
* Love Forever! – Bright blue pink (Cream)
* Perpetual Flame – Pink cranberry (Cream)
* Unlimited – Muted dirty rose (Cream)
* Overtime – Light baby pink (Cream)
* Extended Play – Blackened brick red (Cream)
* Good To Go – Loudmouth orange (Cream)
* Prolong – True red (Cream)

Pro Longwear SPF 10 Foundation ($29.50)
A long-wear foundation that gives up to 15 hours of wear in any environmental condition. Lightweight and creamy, applies smoothly to provide sheer to medium coverage. Even in hot and humid conditions, controls oil to keep skin fresh, natural and flawless. Provides everyday SPF protection. Available in NC15, NC20, NC25, NC30, NC35, NC40, NC42, NC45, NC50, NW20, NW25, NW30, NW35, NW40, NW45, NW50.

Pro Longwear Concealer ($16.50)
A lightweight fluid concealer that provides medium to full coverage with a comfortable, natural matte finish. Colour-true formula lasts up to 15 hours. Helps conceal and correct the look of under-eye circles, and discolorations. Comes in a clear glass vial with a matte black pump. Available in NC15, NC20, NC30, NC35, NC42, NC45, NC50, NW15, NW20, NW25, NW30, NW35, NW40, NW45, NW50.

190 Foundation Brush ($32)
A professional-class foundation brush designed to provide a smooth, even finish.

195 Concealer Brush ($22)
A flexible synthetic fibre flat brush with slight pointed tip for precision application and blending of all concealer formulas and other emollient products.

Reviews and swatches to come tomorrow!

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  • Reply Trish September 22, 2010 at 1:24 am

    I cant wait for the swatches and reviews!

  • Reply Charie September 22, 2010 at 3:52 am

    I heard that mac foundation is really bad for the skin. Is that true or no?

  • Reply Phyllis September 24, 2010 at 8:30 am


    From my personal experience, I don’t think MAC foundations are any worse than other foundations on the market to the skin. You just have to make sure the foundation does not contain ingredients that can clog up your pores and to wash everything off properly by the end of the day.

  • Reply Betty June 6, 2013 at 10:51 am

    How can I buy the concealer ? I looked at few websites but I couldn’t find the shade that I need

    • Reply Phyllis Li June 9, 2013 at 8:21 pm

      Hi Betty,

      Did you check your local MAC store/counter? The concealer should be available there as well.

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