Jurlique To Release New Biodynamic Beauty Range

I was invited to an exclusive webinar yesterday and got a sneak peek of Jurlique’s new Biodynamic Beauty range. During the 1 hour webinar, the CEO and President of Jurlique, Eli Halliwell, talked about the new range and introduced to us this new idea of biodynamic farming.

Jurlique Biodynamic Beauty Line

Biodynamic farming is basically a method of farming which “combines biological practices, such as organic methods of soil regeneration and pest management, with dynamic practices intended to attune the farm with the natural rhythm and the cycle of the land”. As a result, plants with rich nutrients and intense active ingredients are produced to ensure more effective skincare products.

The new collection, which is the epitome of Jurlique, features a Serum ($75), Refining Treatment ($35), Night Lotion ($55) and Eye Cream ($45). They target at softening the appearance of fine lines, wrinkles and discolorations while helping to renew and strengthen the skin.

All products are created with unique combinations of Jurlique’s Biodynamic Blends – which includes Rose Gallica, Licorice Root, Black Elder, Chamomile, Pansy and Sweet Violet – grown on their own biodynamic farms in South Australia, along with the most natural, potent active ingredients that are currently available from the world. They do not contain parabens, mineral oils, propylene glycol, sodium lauryl sulfate, synthetic emulsifiers, artificial colors or fragrances.

An ingredient that I find very interesting in this range is Totarol, which comes from the recycled heartwood of the Totara Tree found in New Zealand. Totara trees can live up to 1000 years because the Totarol inside of them is a powerful antioxidant which helps to prevent microbial attack and the tree from rotting. Because of this, Totarol is added into the Beauty Biodynamic range to help protect the skin and also preserve the formula itself.

The line will be available June 1st at all Jurlique stores and select Spas worldwide. To promote the launch of this new range, Jurlique is also holding a contest which will go live on Jurlique.com on Monday June 2nd. The contest will be open to residents of the US, UK and Australia. Participants will be asked to register at Jurlique.com and to write a brief entry on the topic, renewal . Six lucky winners with the most creative entries will then be flown out to Jurlique’s biodynamic farms in Australia to truly experience what biodynamic farming is all about.

I personally like this novel idea of biodynamic farming and I think it makes a lot of sense – that is if you believe all things natural are good for you. I got a free sample of the Refining Treatment so I will report back with a detailed review shortly.

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE, Glamour.com, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.

1 COMMENT

  1. There is nothing new about Biodynamic farming. The concept of biodynamic farming was introduced by philosopher and scientist Rudolf Steiner (who also started the Waldorf Schools) in 1924. In a series of lectures, he presented a holistic view of agriculture that is based upon a healthy farm, one with the right balance of plants and animals, based on a healthy soil life. While the mixed-farming approach predates Steiner’s ideas, he pioneered the view of an ideal farm—a biodynamic farm—as one that can “produce everything it needs from within itself” and becomes a “self-contained individuality.” Thus the farm functions in its ecological community the way an organ functions in the body.

    Steiner puts agriculture in the context of a cosmology, which he called Anthroposophy, or “knowledge of the wisdom of man.” Anthroposophy, also known as “spiritual science,” is the underpinning of practical applications in education, art, economics, medicine, dance, and movement therapy, as well as work with the handicapped and mentally ill.

    A biodynamic farmer will strive to “root the farm in the whole household of nature” and will include in his or her practice the conscious working with the rhythmical influences of the cosmos and other subtle life forces on the local habitat. In this way, the farmer builds up a personal relationship to the farm. This active participation is a key component of biodynamics. Following from this, it is self-evident that synthetic inputs (fertilizers and pesticides) and hormones are strictly avoided on a biodynamic farm.

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