Japanese Subculture: How To Get Oneegyaru Makeup and Hair

By . Posted in Asian Beauty, Gyaru Makeup, Japanese Subculture, Pink Lipstick

Published on October 03, 2007 with 16 Comments

Remember the Gyaru gals with bleached hair, uber tan skin, white makeup and crazy outfits that swamped the streets of Shibuya in the late 90s? With time, this culture has evolved into many different subcultures. Today, let’s look at one of them, Oneegyaru.

According to ricoche.net, Oneegyaru gals are typically in their early to mid twenties and they are a more sophisticated version of the original Gyaru. Oneegyaru gals still tan and bleach their hair but the crazy panda eye makeup is ditched for an understated look. They also like to wear higher end labels like Louis Vuitton, Yves Saint Laurent and Chanel. A good Oneegyaru celebrity icon is Koda Kumi. Oneegyaru gals can also be seen all over the sticker picture machines.

Hair
When it comes to the hair, it is all about the color and volume. The hair is bleached to a very light brown or even blonde, known as chappatsu. To style, use rollers on the top part of your hair then curl the bottom with a curling iron.

Makeup
The eyes are the main focus. Here are a few steps you must follow if you want to become a true Oneegyaru gal.

Step 1. The secret to Oneegyaru gals’ supa dupa big eyes? Circle contact lenses – no surprises there. Please use with caution though since they can be bad for your eyes and will cause blindness if used improperly.

Step 2. Eyelid Glue/tape. This step is for those who do not have a crease. Check out the 411 to find out more about the eyelid tape and my rview of D-UP Wonder Eyelid Tape to see why it’s handsdown my favorite.

Step 3. Lighten your eyebrows with a tinted eyebrow gel or a bronze eyeshadow to match your hair color. Try T’estimo’s eyebrow mascara or Jane’s Magical Mushroom eyeshadow.

Step 4. Apply a shimmery beige eyeshadow as a wash.

Step 5. Sweep a bronze eyeshadow like MAC Mulch on your eyelid. Deposit more color on the crease and extend it just a little past the outer corner of your eyes.

Step 6. Using a black powder eyeshadow or pencil eyeliner, draw a thick line along both the upper and lower lash lines. Next go over the line with a matching liquid eyeliner. Remember to line the inside of your eyes as well.

Step 7. Who can fake those batty lashes without using falsies? Apply falsies on both the top and bottom. Check out brands like Ardell, MAC and Maggie May.

Step 8. Highlight the inner corner of your eyes and brow bone with a shimmery white/beige eyeshadow like MAC Vanilla pigment.

Step 9. Keep the rest of your face understated by evening out your skin with a tinted moisturizer and covering up any flaws with a concealer.

Step 10. Sweep a shimmery powder along your nose and apply a shimmery apricot blush.

Step 11. Pucker up with a nude or frosty pink lipstick like MAC Myth or Out To Shock and top with gloss.

Nails
When it comes to nails, it is all about being long, fake and decorated with lots and lots of bling.

For more info on the Oneegyaru look check out magazines like Ranzuki, PopTeen and Jelly.

16 Comments



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  1. Beautiful look.
    i `d LOVEE to do this look
    i <3 japanese street fashion
    = )

  2. heyys. omg i always watned to ask you on how to achieve this look i lov eur make-up blog btw, umm the thier skin are like a golden tan can u tell me any fake tanners or lotions i can use to have it thankyou

    -jessica

  3. hey, great site !
    do you know where i can buy some of that koji eye-talk stuff ?

  4. Maybe you can do your interpretation of Onnegyaru!

  5. Nice look Babe

    Please post pic’s of their nail art/ bling if you can.

    I also want to ask how you manage to have your makeup collection.

    Do you buy it yourself or is it sponsored?

    If you buy it yourself,how much do you spend a month? and if it’s sponsored how did you get the deal?

    Please reply

    Thanks

  6. I can cp the Koji Eye Talk for you. Please e-mail me at makeup_forlife@yahoo.com for more details.

  7. Posley, I am not a model or makeup artist so I do buy everything myself. I can spend up to $500 a month on makeup/skincare if there are new products that I want. Maybe you guys should become my sponsor? j/k!

  8. Jessica, to fake the golden tan, all you need is the right self-tanner and bronzer. But like foundations, finding the right self-tanner is about trial and error. We all have different skin tones so the same product may show up differently on different people. You can check out some reviews that I wrote here:

    http://makeupforlife.blogspot.com/
    2006/04/self-tanner-reviews.html

    I would suggest using a self-tanner all over then using a bronzer or MAC’s Mineralized Skinfinish to highlight certain areas.

  9. why would any one want to look like them? they look plain awful.

  10. Hi, could you tell me how much would it be for the eye talk, including the shipping price to Vancouver, BC?

  11. hahah yah this is mUCH better than those gang girls
    they look pretty nice though ^^

  12. i just stumbled across your blog today and i love it!

    i went to japan a bit ago and i brought back a bunch of the koji eyetalk because its so hard to find in america for me but one bottle lasts a lot longer than i expected… so if anyone wants to buy one off my hands they should contact me :D

  13. I’m sorry but I just wanted to correct this, the girls are called onee-gyaru not onnegyaru.

  14. Great site ….i can found alot thing here :)

  15. also it’s chappatsu, not chaptasu. ^^

  16. Thanks for the correction =)

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