For Autumn/Winter 2014, makeup has become something of a beautiful paradox: it’s about artistry to achieve something that looks essentially un-cosmetic (thanks to ever more sophisticated and subtle makeup formulations and applications). Masking and morphing feels irrelevant this season; a quiet alchemy of product and technique that nonchalantly amplifies what is unique in the face is the new stealth wealth of makeup. “The new luxury is in individuality,” confirms Gordon Espinet.
There is a confident subtlety in all these beauty directions. “There is no absolute formula to how makeup has to look to appear modern now,” says Lyne Desnoyers. “There is a freedom to experiment and a confidence to break away from conventional means of constructing beauty.” Hence nuances of texture (transparent lightness is more important than heavy opacity this season), combined with unpredictable colors (“off” colour is distinctly “on” trend) and non-prescriptive placements form the new technical vocabulary that makes these trends look distinctly fresh and “now”.
If you live in San Diego or plan on attending the upcoming San Diego Comic-Con, you’re in luck! The MAC x The Simpsons Makeup Collection that has been buzzing all over will be available for a one-day pre-sale exclusively at San Diego’s Comic-Con on Saturday, July 26 at the M·A·C Cosmetics Gaslamp store in San Diego.
Can’t make it out there? You can still get your hands on the collection August 28th when it launches on maccosmetics.com or September 4th when it hits stores officially. Stay tuned for more info and images closer to the launch date!
M·A·C Cosmetics taps Brazilian designer Pedro Lourenço for a limited-edition color collection debuting this summer. Juxtaposing daring hues against soft nudes, the MAC Pedro Lourenco Color Collection features 10 products for the eyes, cheeks, lips and nails in a new packaging.
A fan of singer Lorde’s signature dark lips? Now you can get the same look with the upcoming MAC Lorde Collection! Featuring Pure Heroine, a new deep plum lipstick in the Amplified formula, and Penultimate Eye Liner, the collection will debut online at maccosmetics.com and at MAC Times Square and MAC Fifth Avenue stores June 5. Make sure you grab a tube before they are all gone!