Shu Uemura Celebrates 30th Anniversary With Zing

To celebrate the 30th anniversary of Japanese brand, Shu Uemura, makeup artist Zing created eight gorgeous makeup looks that were showcased at Pacific Place, Hong Kong last month. “Some of the new makeup styles for the campaign are inspired by Mr. Shu Uemura’s classic creations, based on my impression and understanding of the brand. Using the latest Eyeconic limited-edition collection and new elements of my own making, I set out to pay homage to Mr. Shu Uemura through two creative forces – that is to inherit and to innovate. The shooting was impressive because the spirited team demonstrated utmost professionalism despite the tight schedule.” said Zing.


While Zing said his favorite look out of the eight is the one above, I just LOVE the second one (the lashes and colorful balls are SO Shu Uemuera!) To see more of the shoot – which btw was the work of one of the hottest photographers in Hong Kong, Tim Wong – check out the behind-the-scene clip at the very bottom!








Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE, Glamour.com, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is the beauty editor for Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.

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