Product Launches

Estee Lauder Launches Cello Shot Pure Color Cheek Rush

March 20, 2013

This April, keep an eye out for Estee Lauder’s latest invention, Pure Color Cheek Rush ($28), an innovative cheek stain from the upcoming Pure Color Cello Shots Collection.

Packaged in a shade-matched, high-gloss finish pump bottle with a silkscreened golden collar and Estée Lauder logo, the Cheek Rush claims to bring a subtle glow of fresh color with long-lasting, lightweight wear. The water-based formula is also said to be cool to the touch and is infused with natural extracts and moisturizing ingredients to leave cheeks feeling hydrated. Available in four wearable colors – Hot Fuse, Pink Patent, X-Pose Rose and Techno Jam.

Sounds like the perfect blush for the warmer weather!

You can find Pure Color Cello Shots Collection at Estée Lauder counters and Esté beginning April 2013.

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1 Comment

  • Reply Sue April 2, 2013 at 12:28 am

    Hmmmm…..interesting. Love the packaging but I wanna see swatches of it. Kinda curious about the colors. Hope to see and read reviews about it.

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