Runway Makeup: Imitation by Tara Subkoff Fall 2012

NYX Cosmetics made its debut in Fashion Week with a bold yet distinctly feminine look that consisted of dark brown eyes and matte red lips at Imitation by Tara Subkoff A/W 2012. Keep reading to see how Tina Turnbow, Makeup Artist for NYX Cosmetics, created the look.

Imitation by Tara Subkoff Fall 2012 runway beauty by NYX

Inspiration: “The makeup for the Imitation presentation was inspired by designer, Tara Subkoff’s love of YSL, Helmut Newton and Debbie Harry,” said Tina. “We collaborated together to create a look by NYX Cosmetics that was bold, yet distinctly feminine. I used dark shades of brown and taupe to give the eye dimension and then rimmed with black, kohl liner to enhance it and make it really pop. Because the eyes had a lot of shine and dimension, I wanted to keep the lip matte, but create something slightly different than the flat, bold color we’re seeing all over the runway. Therefore, I used a mixture of rust and grape colors that melded together for a unique finish and then blurred the edges for a modern 70’s feel.

Brown eye makeup and red lips at Imitation by Tara Subkoff Fall 2012

Tina wanted to keep the skin raw and clean so the eyes and lips were the focal point of the face. She prepped the skin with moisturizer to create luminosity and then applied the NYX Cosmetic’s Stay Matte but not Flat Powder Foundation to combat t-zone shine.

The eyes were inspired by Helmut Newton and Debbie Harry in the early 70’s. Tina began by creating a deep V on the outer-corner of the eye using the NYX Cosmetics Jumbo Eye Pencil in Chocolate. Using her finger, Tina then blended the NYX Cosmetics Cream Shadow in Chocolate and Suede to frame the middle of the eye and create dimension and shine. To brighten and give the eye luminosity, Tina applied the NYX Cosmetics Jumbo Eye Pencil in French Fries to the inside crease and lower rim. Tina then rimmed the eyes using the NYX Cosmetics Collection Noir Kohl Kajal Black Liner and applied two coats of the NYX Cosmetics’ Boudoir Mascara Collection in La Amoureux to the lashes.

For the lips, Tina wanted to create a unique take on the bold lip combining the NYX Cosmetics Retractable Lip Liner in Plum with the NYX Cosmetics Matte Lipstick in Alabama to give a matte, two-toned effect. The edges were then blurred to really complete the modern 70’s look of the face. Tina then finished by contouring the cheeks with darker shades of the NYX Cosmetics Stay Matte but not Flat Powder Foundation. The completed look was glam, yet fabulously feminine.

Images: Courtesy of NYX.

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE,, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.


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