Maybelline Great Lash x Max Azria, Vivienne Tam and Tracy Reese for 40th Anniversary

Maybelline Great Lash Mascara has long been a staple among models and celebrities like Kate Beckinsdale, Kim Kardashian and Nicole Richie. As the iconic mascara celebrates its 40th anniversary, Maybelline teams up with designers Max Azria, Vivienne Tam and Tracy Reese to launch the Great Lash Limited Edition collection.

Maybelline Great Lash 40th Anniversary collaboration with Max Azria Vivienne Tam and Tracy Reese

With a touch of each designer’s own flare on the pink and green tube, the three new mascaras will be available starting August 14th through and available in Target stores nationwide on August 21st for a limited time at $6.99.

There will also be a Twitter Party on August 14th from 7pm – 9pm EST jam packed with beauty tips, trivia and Great Lash prizes. Details below!

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE,, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.


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