Maybelline Great Lash Mascara has long been a staple among models and celebrities like Kate Beckinsdale, Kim Kardashian and Nicole Richie. As the iconic mascara celebrates its 40th anniversary, Maybelline teams up with designers Max Azria, Vivienne Tam and Tracy Reese to launch the Great Lash Limited Edition collection.
With a touch of each designer’s own flare on the pink and green tube, the three new mascaras will be available starting August 14th through Target.com and available in Target stores nationwide on August 21st for a limited time at $6.99.
There will also be a Twitter Party on August 14th from 7pm – 9pm EST jam packed with beauty tips, trivia and Great Lash prizes. Details below!