Vera Wang To Launch Beauty Line At Kohls

Vera Wang is the latest designer to break into the cosmetics and skincare industry.


An addition to Wang’s Simply Vera line at Kohl’s, the new collection will include makeup, skin and body products, along with beauty tools and is set to launch by Spring 2012.

Wang, who already has a successful line of fragrances (♥ my Vera Wang Signature Fragrance!), described the new line as “an easy, light, modern and effortless approach to beauty and creativity. Like fashion, makeup is also transformational. I love the artistry of makeup to accentuate, enhance or create a mood for any time of day or occasion.”

I wonder if the line will be anything like the simple, natural style that we always see on her models?

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE, Glamour.com, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is the beauty editor for Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.

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