MAC In The Groove Collection Preview

June 28, 2010

Every once in a while don’t you just want to let go, feel the flow, and get In The Groove? Start with a little ’70s Batik, add some ’80s Neo-Mod Tie-Dye fun, some Marrakech mystique, and you’re feeling groovy! A modern, flowing and fabulous way with bold, kaleidoscopic colour combined with boho charm and up-to-the-minute catwalk style. Nine new Mineralize Eye Shadows, six Cremesheen Lipsticks, six Cremesheen Glass, four Mineralize Skinfinish Powders, and five new Mineralize Blush Duos. Shadows are matte, sans glitter and in a trio format. Creamy lips play perfectly off Mineralize satin-smooth eyes. Turn on and groove out!

US Launch Date: July 8th

Lipstick (Cremesheen) ($14)
* Call My Bluff – Mid-tone creamy coffee
* Jazzed – Bright coral pink
* Crème d’Nude – Pale muted peach beige
* I Like It Like That – Deep blue pink
* All Styled Up – Bright yellow pink
* Go For It – Mid-tone blue purple

Cremesheen Glass ($18)
* On the Scene – Light coral beige
* You’ve Got It – Dirty silver grey
* Going Casual – Sheer lilac
* Fashion Whim – Light beige
* Right Image – Mid-tone blue pink
* Chillin’ – Light white blue

Mineralize Eye Shadow (Trio) ($19.50)
* Love to Love – Satin beige/Pearly bronze/Satin brown
* In the Groove – Satin green/Pearly burgundy/Satin coral
* Making It Easy – Satin red brown/Pearly beige rose/Satin dark beige
* Togetherness – Satin Lavender/Pearly purple/Satin grey
* Style Influencer – Satin silver/Pearly deep blue/Satin mauve brown
* Soften the Mood – Satin light brown/Pearly rose/Satin light blue
* Fresh & Easy – Satin pink/Pearly burgundy/Satin grey
* Calm, Cool & Collected – Satin deep green/Pearly green/Satin beige
* Blue My Mind – Satin light blue/Pearly deep teal/Satin black

Powerpoint Eye Pencil ($14.50)
* Stubborn Brown – Deep rich brown
* Permaplum – Deeply plum with pink shimmer
* Navy Stain – Royal blue with shimmer

Zoom Lash ($13)
Zoomblack – Rich black

Mineralize Blush (Duo) ($23)
* Happy Together – Satin caramel/Pearly beige
* A Little Bit of Sunshine – Satin light brown/Pearly beige
* Hang Loose – Satin bright pink/Pearly lavender
* Band of Roses – Satin blue pink/Pearly light plum
* New Vibe – Satin deep rose/Pearly bronze

Mineralize Skinfinish ($28)
* By Candlelight – Golden Pink
* Stereo Rose – Coral with golden bronze shimmering nuances
* Comfort – Golden bronze
* Petticoat – Pale rose with gold and amber veining

Brush 187 Duo Fibre Face ($42)
A large, full circular brush used for lightweight application and blending of face powder or pigments.


  • Reply Ashley June 30, 2010 at 9:44 pm

    I’m gonna go broke again.

  • Reply Lovelyy July 1, 2010 at 5:17 pm

    Hahah me too. Im soooo excited! :DD

  • Reply Vini July 1, 2010 at 10:46 pm

    OMG!! Can’t wait for this!!! >.<

  • Reply amy July 2, 2010 at 11:17 pm

    This came out early in the MAC store in my area and I picked up some goodies today.

  • Reply Molly July 9, 2010 at 12:12 am

    is the new in the groove collections limited editions or are they just repeats?
    And are they here to stay.. or soon to be gone?

  • Reply Phyllis July 9, 2010 at 1:15 am


    I believe all products except the brush and mascara are limited edition. Most of them are also new colors.

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