For the Rodarte Spring 2010, hairstylist Odile Gilbert led a team from Aveda and created a super edgy yet natural look. The hair is matte and roughed-up, and pinned away from the face in a thin veil of black wool into a braid-like cascade.
Get The Look
Step 1: Dampen hair with water and prep with Aveda Phomollient™ Styling Foam to add volume. Scrunch with fingers while blow-drying.
Step 2: Sprinkle Aveda Pure Abundance™ Hair Potion generously on hair (using most of the bottle), working in layers, to create matte, roughed-up texture throughout. Massage product into the hair and scalp with fingers.
Step 3: Once Aveda Pure Abundance™ Hair Potion is worked in, scrunch and twist hair with fingers while blowing-drying. Spray hair liberally with Aveda Air Control™ Hair Spray for workable hold.
Step 4: Twist the sides of hair back and secure at ear-level with black hair pins.
Step 5: Prepare a piece of natural black wool by spreading it out with fingers to create a thin veil. Beginning across the top of the head, a couple of inches from the hairline, spread the wool out delicately, pinning it securely in place. Continue draping the organic wool over hair to ends, securing in place with pins.
Step 6: Twirl the wool around the ends and tie into a knot, creating the illusion of the end of a ponytail. Spray thoroughly with Aveda Air Control™ Hair Spray to hold the look in