Fall 2009 Makeup Trend Alert: Color Mascara

Ladies, it is official – color mascaras are back! Not only are they great for adding a pop of color to your face without breaking the bank, all it takes is a minute for you to put some on. Plus you can wear alone for a more dramatic look or layer over a coat of black mascara for a subtle tint.

It has been a while since I wore color mascaras but my first mascara was a mauve color from The Body Shop. And now that the 80s are back in full swing, you have no excuse not to put some color on those lashes.

Celebrity Icons

Maria Menounos and Rihanna rocking blue mascara

How To Choose A Color Mascara

* Cobalt/Electric Blue – one of the must-have colors for this fall. Works best on dark eyes and blue eyes.
* Navy – makes the whites of your eyes appear whiter.
* Brown – gives the most natural effect. Suitable for any hair color and eye color.
* Burgundy/Plum – makes green/hazel eyes pop. Yves Saint Laurent makes one that Madonna and all the pros swear by.
* Teal/Turquoise – great for dark eyes.

Product Recs
* NYX Cosmetics Infinity Mascara comes in 16 different colors, ranging from your normal shades of black and brown to colors like baby pink and bronze and the best part? They are only $5 each!

* Estee Lauder’s latest Sumptuous Color Bold Volume Lifting Mascara comes in 5 vividly rich, jewel-tone shades of Amber, Garnet, Sapphire, Amethyst and Emerald, that will work on any eye color.

Stay tuned for pics of me wearing different color mascaras!

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE, Glamour.com, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.


  1. I loved colour mascaras! I remember it was almost 5-6 years ago when MAC had these limited edition colour mascara. My favourite was their magenta and cobalt blue coloured ones. They even had a Pro lash mascara in Teal, which surprise surprise is LE. My all time favourite would be a violet colour from Tony and Tina cosmetics, which sadly that line is out of business.

  2. I may be boring, but I really don’t like color mascaras! I always thought it looked kinda cheap, I don’t know. Maybe it’s just that I love too much blackest black mascaras! :/

    The farther I can go with color in my mascara is with Exact Eyelights from CoverGirl. It stays subtle!

  3. I’ve always been a little skeptical about colored mascaras but maybe I’ll give them a try ;p I think Rhianna’s looks better. Looking forward to you trying some out.

  4. is it just me? i don’t find colored mascara attractive though…

    by the way your blog is awesome! love the information you wrote!

  5. oooooh! i love! i wonder if color mascaras would work for my eyes…i’m asian. can you make several fotd’s with color mascaras on yourself phyllis please? thanks

  6. i used to have a cobalt blue mascara in 7th grade and i loved it! glad to hear it’s going to be a fall trend!

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