Barbie Is Making Her Comeback At 50!

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So I have already posted pictures of Barbie’s All Doll’d Up makeup collection. Well word has it that parent company Mattel Inc. will celebrate Barbie’s 50th birthday by marketing Barbie as a fashion brand.

There will be a planned runway show next February as part of New York Fashion Week with 50 as-yet-undisclosed designers to produce life-size outfits inspired by Barbie. A new line of beauty products — bearing cheeky names such as “All Doll’d Up” for color cosmetics and “Plastic Smooth” for skin treatments — will hit the market in 2009. Other designer collaborations include “a life-size wedding gown designed by Vera Wang, priced at more than $15,000, along with a Barbie wearing a miniature version of the dress. Jeremy Scott will unveil a capsule collection inspired by Barbie for next spring and a Barbie-themed shop-in-shop at Apothia in the Fred Segal retail complex in Santa Monica, California will be launched.

Mattel will also be the first toy company to embark on a three-year partnership with the Council of Fashion Designers of America from next February and sponsor the IMG-organized Mercedes-Benz Fashion Week in New York.

I am stokedddddd!



Source: WWD.

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE, Glamour.com, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.

2 COMMENTS

  1. ahhhh I am the biggest barbie fan! <3 I love bragging that my first car was a real life barbie car.

    I need to buy that make-up if they ever sell it here in the US! Thanks for this post. :)

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