So I have already posted pictures of Barbie’s All Doll’d Up makeup collection. Well word has it that parent company Mattel Inc. will celebrate Barbie’s 50th birthday by marketing Barbie as a fashion brand.
There will be a planned runway show next February as part of New York Fashion Week with 50 as-yet-undisclosed designers to produce life-size outfits inspired by Barbie. A new line of beauty products — bearing cheeky names such as “All Doll’d Up” for color cosmetics and “Plastic Smooth” for skin treatments — will hit the market in 2009. Other designer collaborations include “a life-size wedding gown designed by Vera Wang, priced at more than $15,000, along with a Barbie wearing a miniature version of the dress. Jeremy Scott will unveil a capsule collection inspired by Barbie for next spring and a Barbie-themed shop-in-shop at Apothia in the Fred Segal retail complex in Santa Monica, California will be launched.
Mattel will also be the first toy company to embark on a three-year partnership with the Council of Fashion Designers of America from next February and sponsor the IMG-organized Mercedes-Benz Fashion Week in New York.
I am stokedddddd!