Flip through any Japanese magazine and you will definitely see Shiseido Anessa Neo Sunscreen SPF50 ($38) – yes it is THAT popular in Asia. So when it first came out in Hong Kong, I literally ran out and got myself a bottle. But sadly, that turned out to be a not-so-great idea.
Like most Japanese sunscreens, this goes on greasy but dries to a very matte finish and I mean very. In fact, it is so matte that it made my nose slightly flaky. Plus it gave my skin a ghostly white cast which was so not hot! So yes this may come with a high SPF and pretty models in their ads, but I will not be buying this again.