Sale of Stila

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Here’s the real deal to the sale of Stila. I used to really like their eyeshadows and palettes – this is *so* sad =(

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Stila, formerly owned by Estee Lauder, is officially sold to an affiliate of Sun Capital Partners Inc. in April. A new management team, operating under the name Stila Corp., will lead the brand.

Stila is currently being pulled from all counters. The brand will still be carried at Sephora, Sephora.com, select Bloomingdales, Barneys NY, Fred Segal, select Anthropolgie stores, select Bloomingdales and most likely online at Stilacosmetics.com. Sephora will only be carrying 50% of the line. Bloomingdales will carry 100%.

The Pro stores located at South Coast Plaza in Costa Mesa, CA and Valley Fair in Santa Clara, CA will close in July. They will not get any new stock or new collections. The Pro Store at Beverly Center in Los Angeles, CA will stay open.

There is no information about Stila’s availability outside the US.

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE, Glamour.com, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.

2 COMMENTS

  1. I am really sad about that…Though Stila is not my favourite brand, they have a lot of good stuff. They worth to stay in my opinion. Hope the new management team will only make Stila better. :)

  2. Hi there

    Can you do a tutorial on nail care? I have few brands in mind but not sure which one is better, e.g. Barielle, Creative nail, OPI, Sally Hansen, etc. Hope you can give me some advice =)

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