Inoui The Enhancer Concealer Review

I first discovered Inoui The Enhancer (~$45) when I was still a teenager living in Hong Kong. Back in the days, this concealer was dubbed a must-have by all the models, celebrities and makeup pros in Asia.

The concealer comes in a sleek red compact about the size of a MAC eyeshadow quad and will fit in any purse. Inside housed a mirror on one side and a duo concealer with a retractable brush on the other.

The two shades are a slightly peachy yellow with a lighter yellow-based color. You can use them separately or mix them together to get the right shade. Both colors also work perfectly on my MAC NC30 skin.

The texture is super creamy and moisturizing, even on my dry undereye area. Coverage is medium to heavy but totally buildable. The concealer also lasts all day and never creases.

I seriously cannot rave about this enough! It is my holy grail and I always go back to it when everything else fails.

* Inoui is a line under Shiseido that was designed by famed makeup artist Dick Page. It was sold exclusively in Japan and is now discontinued. So long, my favorite Enhancer!

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE,, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.


  1. Hi I really want to get Inoui The Enhancer foundation but I couldn’t find it. I was wondering where you got yours thanks!

  2. Hey you blog on concealer is awesome!! Know what, I can’t live without concealer!!!

    In fact, I bought INOUI concealer in Japan. I do agree that this product is very nice. Yet, due the lauguage problem with Japanese sales by the time I bought it, they picked the darkest color (no. 3) for me. I think it’s a bit dark for me. What color are you using?

  3. the Inoui concealer I got only came in one shade (as shown on the picture). I think the one you got is from their new line – Inoui ID.

  4. hey Plylz: your bly is so great, ilove it. i also from HK too and i used lived in Chicago close to Chinatown. anyways, i want to know where i can buy Inoui Concealer? if not what other brand you recommnad? and what’s best lipgloss u have used? thank you so much!!

  5. The Inoui concealer is available only in Japan and certain stores in Hong Kong. Sadly I have not found anything as good. My other favorite concealers are MAC’s Select Coverup and their Full Coverage Foundation.

  6. Hi Phyllis,

    I just chanced upon ur website a week ago (too late I must say!) and must so excited about ur raves for the Tesco concealer and the INOUI one.

    I have been scouring the web to see how i can lay my hands on them but sad to say, I saw that INOUI has been discontinued!!! I am shattered..

    Any updates so far? :)

    And just to say, I am sure u heard it million times b4, but hey, I think God has really blessed u with great looks and talents! I am glad to find this webbie and keep up the great work! *wink*

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