Product Reviews

Inoui The Enhancer Concealer Review

January 27, 2006

I first discovered Inoui The Enhancer when I was in high school. Back in the days, this concealer was dubbed a must-have by ALL the models, celebrities and makeup pros in Asia.

The concealer comes in a sleek red compact about the size of a MAC Eyeshadow Quad. Inside housed a mirror on one side and a duo concealer with a retractable brush on the other.

The 2 shades are a slightly peachy yellow and a lighter yellow-based color. You can use them on their own or mix them together to customize the right shade. Both colors worked perfectly on my MAC NC30 skin.

The texture was super creamy and moisturizing, even on my dry undereye area. Coverage was medium to heavy but totally buildable. The concealer also lasted all day and never creased on me.

I seriously cannot rave about this enough! It is my holy grail concealer and I always go back to it when everything else fails.

Inoui is a Japanese makeup line under Shiseido that was created by famed makeup artist Dick Page. It was sold exclusively in Japan and is now discontinued.

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  • Reply Anonymous February 1, 2006 at 3:25 pm

    Hi I really want to get Inoui The Enhancer foundation but I couldn’t find it. I was wondering where you got yours thanks!

  • Reply Phyllis February 1, 2006 at 6:31 pm

    Inoui is a line created by Dick Page and it is available only in Japan. I got mine when I was at the Tokyo airport. The line was revamped and renamed Inoui ID – you can check it out at

  • Reply Anonymous February 2, 2006 at 6:55 pm

    Hey you blog on concealer is awesome!! Know what, I can’t live without concealer!!!

    In fact, I bought INOUI concealer in Japan. I do agree that this product is very nice. Yet, due the lauguage problem with Japanese sales by the time I bought it, they picked the darkest color (no. 3) for me. I think it’s a bit dark for me. What color are you using?

  • Reply Phyllis February 3, 2006 at 2:14 pm

    the Inoui concealer I got only came in one shade (as shown on the picture). I think the one you got is from their new line – Inoui ID.

  • Reply Anonymous July 2, 2006 at 6:11 pm

    hey Plylz: your bly is so great, ilove it. i also from HK too and i used lived in Chicago close to Chinatown. anyways, i want to know where i can buy Inoui Concealer? if not what other brand you recommnad? and what’s best lipgloss u have used? thank you so much!!

  • Reply Phyllis July 2, 2006 at 8:23 pm

    The Inoui concealer is available only in Japan and certain stores in Hong Kong. Sadly I have not found anything as good. My other favorite concealers are MAC’s Select Coverup and their Full Coverage Foundation.

  • Reply Lizzy Baby July 20, 2008 at 7:22 pm

    Hi Phyllis,

    I just chanced upon ur website a week ago (too late I must say!) and must so excited about ur raves for the Tesco concealer and the INOUI one.

    I have been scouring the web to see how i can lay my hands on them but sad to say, I saw that INOUI has been discontinued!!! I am shattered..

    Any updates so far? 🙂

    And just to say, I am sure u heard it million times b4, but hey, I think God has really blessed u with great looks and talents! I am glad to find this webbie and keep up the great work! *wink*

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