According to WWD, Lady Gaga and Cyndi Lauper will be the latest to join MAC’s Viva Glam campaign.

The campaign will be named “From Our Lips” and a Viva Glam Gaga Lipstick and a Viva Glam Cyndi Lipstick, $14 each, will launch in the US on March 18 2010 and globally throughout the month. 100% of the proceeds will be donated to the MAC AIDS Fund.

We all know Gaga is famous for her crazy performances and wacky sense of style, I really wonder how her Viva Glam ad and lipstick would turn out.

* Updates: The ad is finally out! Click here for the preview!



We still chuckle (along with all of Manhattan) over the now-famous New Yorker cover illustration of “Newyorkistan.” Cheeky, witty, always amusing, Maira’s illustrations are cute and colourful, wonderfully child-like, playful…and sophisticated all at once. Technakohl Liners and Maira’s Magical thinking Eye Shadows are made for the MAC Artist with a sense of mischief and a deep desire to be defiantly different. Warm and eccentric at the same time, Maira’s faces are full of cock-eyed optimism, with the tiniest smidge of city-girl-snobbism…simply, scrumptiously, stupendously sublime!



There’s that famous close-up of Tom Ford’s belly button, part of the “Pathology of Glamour” that this artist renders with luminous, almost hallucinatory colour and painterly photo-realism… Erotic imagery that zooms in on a succulently wet, red lip, a dappled, sequined eye, or a silverized stiletto splashing in the mud. The Whitney Biennial Artist says she’s “Never met a model who actually thinks she’s beautiful,” and that observation goes a long way to explain how she connects to what MAC wants to say about all-inclusiveness we’re ALL beautiful sometimes. Pigments in Push the Edge and Copper and Gold Glitter have the power to make anyone feel like they WILL be seen and desired.