Daily Archives: Aug 19, 2014

For Autumn/Winter 2014, makeup has become something of a beautiful paradox: it’s about artistry to achieve something that looks essentially un-cosmetic (thanks to ever more sophisticated and subtle makeup formulations and applications). Masking and morphing feels irrelevant this season; a quiet alchemy of product and technique that nonchalantly amplifies what is unique in the face is the new stealth wealth of makeup. “The new luxury is in individuality,” confirms Gordon Espinet.

There is a confident subtlety in all these beauty directions. “There is no absolute formula to how makeup has to look to appear modern now,” says Lyne Desnoyers. “There is a freedom to experiment and a confidence to break away from conventional means of constructing beauty.” Hence nuances of texture (transparent lightness is more important than heavy opacity this season), combined with unpredictable colors (“off” colour is distinctly “on” trend) and non-prescriptive placements form the new technical vocabulary that makes these trends look distinctly fresh and “now”.

MAC Autumn/Winter 2014 Runway Trend Report