Tom Pecheux To Revamp Estée Lauder’s Pure Color Range

WWD just reported that Estée Lauder‘s Pure Color range will get a makeover by creative makeup director at Estée Lauder, Tom Pecheux.

To help point the brand to a more fashion forward direction, the French beauty guru will be replacing the neutral-based color range with heavily pigmented, vibrant hues. “Makeup is such a fashion accessory – I’d like to highlight that part of the brand, and also bring a playful touch to the franchise,” explained Pecheux.

The new revamped Pure Color line will consist of 34 new Pure Color Glosses and 48 new Pure Color Eyeshadows. The glosses will debut in June and come in shine, shimmer and metallic formulas. The eyeshadows, on the other hand, will launch this Fall and come in four different finishes – matte, satin, luminous and metallic.

We already caught a glimpse of the new line when Estée Lauder made its debut at New York Fashion Week during the Derek Lam Fall 2010 show. The new colors seemed so rich and absolutely *beautiful*! Can’t wait to see more!

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE,, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is a regular contributor to Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.


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