Create the next Illamasqua Nail Varnish Shade!


Ever wanted to create your very own makeup shade? Here’s your chance! British makeup brand Illamasqua is now looking for the next hot Nail Varnish color, and starting tomorrow, February 21, 2010, it could be created by you!

All you need to do is submit a description of your dream color and what inspired it, along with an image or photograph, and you could have your shade created by Illamasqua. The winning shade will be sold as an exclusive on, and through UK-based Selfridges department stores and, beginning in October of 2010 (although, you’ll get your hand on it before anyone else!) Read on for more info!

The contest is open globally from Feb 21, 2010 through March 14, 2010. In 50 words or less, submit a description of your dream color and what inspired it – pictures are encouraged, whether a photograph, swatch, material etc… – to Illamasqua. You can submit only ONE entry.

Entries can be submitted three ways:

o via email:

o via blog post: email the link to

o via mail:
c/o Illamasqua
6-8 Anwell St

One winner will be selected and notified by 5th May. A prestigious panel of beauty trend makers, including Illamasqua Artistic Director and Legendary Make-up Artist Alex Box, Internationally acclaimed Nail Artist Sophy Robson and the Youtube sensations Pixiwoo will be heading up the judging panel!

So what you waiting for? Let those creative juices flow and start working!


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