Create the next Illamasqua Nail Varnish Shade!

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Ever wanted to create your very own makeup shade? Here’s your chance! British makeup brand Illamasqua is now looking for the next hot Nail Varnish color, and starting tomorrow, February 21, 2010, it could be created by you!

All you need to do is submit a description of your dream color and what inspired it, along with an image or photograph, and you could have your shade created by Illamasqua. The winning shade will be sold as an exclusive on Illamasqua.com, and through UK-based Selfridges department stores and Selfridges.com, beginning in October of 2010 (although, you’ll get your hand on it before anyone else!) Read on for more info!


The contest is open globally from Feb 21, 2010 through March 14, 2010. In 50 words or less, submit a description of your dream color and what inspired it – pictures are encouraged, whether a photograph, swatch, material etc… – to Illamasqua. You can submit only ONE entry.

Entries can be submitted three ways:

o via email: competition@illamasqua.com

o via blog post: email the link to competition@illamasqua.com

o via mail:
COMPETITION
c/o Illamasqua
6-8 Anwell St
London
EC1R 1UQ

One winner will be selected and notified by 5th May. A prestigious panel of beauty trend makers, including Illamasqua Artistic Director and Legendary Make-up Artist Alex Box, Internationally acclaimed Nail Artist Sophy Robson and the Youtube sensations Pixiwoo will be heading up the judging panel!

So what you waiting for? Let those creative juices flow and start working!

Phyllis Li is the Founder and Editor-in-chief of Makeup For Life, one of the top 50 beauty blogs that focuses on celebrity makeup breakdowns, product reviews, makeup tutorials and all things beauty. Having lived and traveled in North America, Europe and Asia, she was exposed to different techniques and products at an early age and hopes to put a global perspective towards beauty. Phyllis won the Best Content Award by Total Beauty in 2008 and has been featured in various publications and websites including ELLE, Glamour.com, Yahoo Shine!, AOL Stylelist, Nylon Korea, VOGUE China, Ming Pao Daily (Canada) and Shanghai Weekly. In 2010, she was appointed one of the nine Real Women Ambassadors in the United States to take part in the Latisse® Wishes Challenge, working with Hollywood celebrity Kathy Ireland and raised over $400,000 for the Make-A-Wish Foundation to grant wishes for approximately 54 children. In 2012, she teamed up with luxury skincare brand TATCHA and released a limited-edition 3-Piece Set of her favorite beauty products. Phyllis currently lives in Chicago, US. She is the beauty editor for Shanghai Daily's StyleHai Magazine and a member of the Glam Beauty Network.

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